Huawei Launches P smart, the New ExquisiteSmartphone with Personalized Photography Functions

Huawei has introduced the all newP smart with FullViewdisplay and exceptional features for consumers’everyday use. Huawei P smart continues the design language of the sought-after P Series characterizedby simplicity and elegance – a slim metallic body, flat smooth rear surface, with striking aesthetics. The exquisite smartphonewith personalizedphotography functions will be exclusively available in Black, Blue and Gold Colors atLulu Hypermarkets in the UAE from 1stFebruary.

HUAWEI P smart’sFullViewdisplay brings an immersive viewing experience, while the enhanced camera qualities provide advanced bokeh effects and unique photography functions, such as the beauty camera and gesture shot. The smartphone also introduces four intelligent sensing functions– facial recognition, gender recognition t, 10-level skin improvement and automatic perception thatlets you perfectly captureunforgettable photos and flawless selfies.

TheP Smart skillfully hides three antennas in the upper and lower parts of the metallic body to avoid the traditional three-section design’s impact on body aesthetics while ensuring seamless communication experience. With an ingenious architecture and a beautiful body with 2.5D curvy screen design, HUAWEI P smart feels even more compact and comfortable in hand.HUAWEI P smart also features a unique One-touch Split-screen mode supporting the simultaneous running of two apps offering you even more possibilities of mobile operations

Combining 13MP + 2MP rear dual cameras and 16-level dual shot blurring, Huawei P smart makes your photos impressive and stereoscopic. Further, with high-precision camera sensors, high-density phase detection pixels, the 13Mp HD camera focuseson real time, accuracy and speed, thus accurately capturing exciting moments. In order to improve photography at night, HUAWEI P smart features five groups of precision lenses, bringing cleaner, purer photos in low light.

Huawei P smart also includes the new EMUI 8.0 operating system (OS) (based on Android 8.0), taking usability to new levels for fast and intuitive feature use. P smart features Kirin 659 processor made with a process for mid-range and high-end chips characterized by better energy performance. EMUI 8.0 uses the latest enhanced file processing system that reduces and cleans system fragmentation quietly while reducing file fragmentation, allowing your smartphone to run faster and more smoothly.

HUAWEI P smart Series is equipped with Fingerprint 4.0 solution, fingerprint recognition within 0.3 seconds bringing an enhanceduser experience. Huawei has also combined fingerprint recognition with other functions to develop ground-breaking apps such as fingerprint navigation, fingerprint shot and alarm clock deactivation with fingerprint, realizing a faster, more intelligent user experience from Huawei P smart.

Additionally, with HUAWEI’s artificial intelligence (AI) technology, HUAWEI P smart offers more high-quality, convenient scenario experiences, such as One-touch Split-screen, Phone Clone, Huawei Share and Dual Bluetooth Connections.

In order to enhance the battery life of smartphones with a full view, HUAWEI P smart features a 3,000-mAh battery in combination with the Intelligent Power-saving technology 6.0, which supports background real-time detection of power-hungry apps, comprehensive power consumption test and one-key optimization to save power significantly and help extend battery life greatly.

Price and Availability

The Huawei P smart Series is available for purchase exclusivelyat Lulu Hypermarkets across the UAE from 1stFebruary. Huawei P smart Series is available in Black, Blue and Gold Colors at a price of AED 799.

About HUAWEI Consumer Business Group (CBG)

HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.