Blink Studios demonstrates the latest in Mixed Reality and Virtual Reality at DIFF 2017

Blink Studios, the award-winning content creation, animation and production studio, has amazed Dubai International Film Festival (DIFF) attendees with the latest in Mixed Reality (MR) and Virtual Reality (VR) by introducing them to ground-breaking technologies including Microsoft’s HoloLens and Samsung’s Odyssey MR Kit. During the exhibition, which ran from 6th to 13th December, Blink Studios welcomed honoured guests including Major General Abdullah Khalifa Al Marri, Dubai Police Commander-in-Chief; the Dubai Police Team; and His Excellency Ludovic Pouille, French Ambassador to the UAE. Microsoft’s HoloLens and Samsung’s Odyssey MR Kit enable audiences to engage with digital content and interact with holograms in the world around them.

The technologies enhances digital content creation by taking interactivity and engagement to new heights with a mixed reality experience that brings people, places, and objects from the physical and digital worlds together. Nathalie Habib, Executive Producer and General Manager at Blink Studios, commented: “DIFF supported our long-term strategy to further expand our mixed reality offering and become the top provider for the immersive experiences of the future. The response to Microsoft’s HoloLens and Samsung’s Odyssey MR Kit was overwhelming as they represent a new generation of technology in the film industry, where they have the potential to open up a world

of fresh experiences for audiences and possibilities for producers. By sharing these technologies and exploring their potential with our peers during DIFF’s panel discussions, we furthered our mission to enhance the role of new immersive technologies in the future of storytelling.” During DIFF, Nathalie Habib participated in two key panel discussions including ‘Welcome to the Third Dimension: Innovations in VR, AR & Mixed Reality’ with John Attard, Co-Founder & Chief Technology Officer of Playing Forward; Peter Martin, CEO of VALIS Studios; Romain Pradier, Production Director of DV Group; Alexey Morozov, CMO of VR Tech Group; and Lauren Selig, Co-Founder of Shake & Bake Productions.

A second panel discussion, ‘Let’s Get Animated’, took place with Ann Marie Fleming, Filmmaker of Window Horses Animated Feature; Fadi Baki, Co-Founder of Beirut Animated Festival; Mina Nagy Takla, Film Critic of The Syndicate; and Waleed Al Shehhi, Director of the DIMMED LIGHT screening at DIFF. Blink Studios is recognised as the leading provider of mixed reality solutions across the region, and is the first in the MENA region to have invested in this advanced form of technology. As mixed reality continues to move from a trend to a normal part of everyday life, Blink Studios is poised to become the region’s go-to provider for mixed reality content production