Du launches Apple mobile payment service

UAE-based du, a top telecommunications provider, has launched Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay that’s fast and convenient. When one uses a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on one’s device. Each transaction is authorized with a one-time unique dynamic security code. “At du, we know that our customers are always eager to get their hands on the latest technologies, especially when it comes to Apple. With Apple Pay, our technology savvy customers will have the ability to use a cashless wallet that will allow them to effortlessly make secure purchases throughout their day at all our stores,” said Fahad Al Hassawi, deputy CEO of EITC. Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch