Canon, AAB World partner in Kuwait

Canon also unveiled its professional imaging cameras the EOS C700.

Imaging solutions vendor Canon Middle East, has partnered with Al Armali and Abul Burghul (AAB) Int Photographic Co, ba Kuwait-based photography company that offers a range of professional photography and videography cameras, accessories, equipment and services.

As part of the agreement, Canon will offer innovative products from its professional video imaging segment, expanding AAB World's range of photographic services and products.

As part of the deal, Canon also unveiled its professional imaging cameras the EOS C200 and EOS C700. According to the vendor, both the cameras are created with cinematographers and high-end broadcast production professionals in mind and are reflective of Canon's commitment in supporting filmmakers with industry-first technology.

David Newton, Canon's brand ambassador from UK said: "With the launch of EOS C200, Canon is enabling filmmakers in the region to bring their stories to life in the most versatile way possible. We want to expose them to the availability of a world-class portfolio of imaging solutions, ranging from cinema cameras to lenses including 4K technology, workflow solutions and even post production. The launch elevates the capabilities of filmmakers in the Kuwait, and helps them leverage technologies that define industry standards."

"AAB World's vision has been to make photography an easy, professional and convenient day-to-day lifestyle that helps people revisit unforgettable moments of their lives. We are delighted to see that Canon's new brand proposition ‘Live for the story' also echoes similar sentiments and this is what makes this partnership exciting for us," said Ahmed Abul Burghul, executive manager, AAB World.

The event also saw the launch of Canon Professional Services (CPS) programme in Kuwait. CPS is an exclusive membership service for professional photographers that are using Canon professional cameras and equipment. Members can enjoy a range of benefits, including discounts for servicing, priority repair services and free back-up equipment loans during repairs, depending on the level of CPS membership.