SAMSUNG SETS GUINNESS WORLD RECORD FOR WORLD’S BIGGEST LED STRUCTURE

Samsung Gulf Electronics brought the #DoBiggerThings hashtag to life and set Guinness World Record for the world’s biggest LED structure** introducing the Samsung Galaxy Note8 at Burj Park, Downtown Dubai. The Galaxy Note8 is for the doers: it empowers consumers with a bigger Infinity Display that fits comfortably in one hand, an enhanced S Pen to communicate in more personal and productive ways, and Samsung’s best-ever smartphone camera to capture stunning photos.

“We are honoured to have been recognized by Guinness World Records for the World’s Biggest LED Structure which was inspired by the Galaxy Note8. This interactive reveal allowed us to express our ‘Do Bigger Things’ messaging to our consumers in a completely new and exciting way. With our Galaxy Note8, you won’t just think; you’ll do, we want to empower everyone to achieve their ambitions and dreams in a bigger way,” said Tarek Sabbagh, Head of IT & Mobile (IM) Division at Samsung Gulf Electronics.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions.

** Title as verified by Guinness World Records is “Largest LED Structure”