Taking TV Design to a New Level: Behind the Scenes Look at LG SIGNATURE OLED TV WDesignProcess

The goal of every designer is to create a product with innate aesthetic appeal for the widest range of consumers. Product designers spend countless hours focused on the minutest details in their bid to create unique products that offer greater benefits to users while also advancing their respectivefields of design. After all, when designing acompletely new product from scratch, the design team must consider every aspect of its new product. Everything from theexteriordesign and product materials as well as the technological limitations and overallstructuremust be considered.

This January at CES in Las Vegas, visitors were able to see the latest technologies and achievements in a number of important areas. One of the most exciting new conceptson display was the futuristic Picture-on-Wall design seen in LG’s 2017 flagship OLED TV – the LG SIGNATURE OLED TV W (model W7). Unlike other TV models, the LG SIGNATURE OLED TV W does not try to hide a clutter of wires and cables behind the exhibition booth’s walls. Instead, the LG SIGNATURE OLED TV W’s screen is separated from its electronical components, while the innovative W-Station integrates all the necessary electronics for sound and the operating system.

< LG SIGNATURE OLED TV W >

As a result, this design makes it appear as though the W7is a window into another dimension with its highly crisp image rendering capabilities. Some reporters even tugged on the screen to see for themselves if there were any hidden circuits behind the wall. This groundbreaking design was made possible thanks tosome major innovations in television technology such asthe versatile W-Station and an all-in-oneribbon cable which linksthe screen and the W-Station. Equipped with these new technologies, the LG SIGNATURE OLED TV Wlooksas though it is levitating in mid-air, adding to the sense of immersion.

Unique Picture-on-Wall Design and LG’sVision of Future TV Design

LG’s design goal has been to eliminate every possible distraction from its display, in order to create a TV that delivers the ultimate viewing experienceto consumers. The company’s ideal future TV design is defined as a TV that only has a display, without bezels or a hefty circuit box at the back of the screen, while sound emanates from a miniscule yet powerful speaker system. This overarching design concept has finally led tothe futuristic “Picture-on-Wall” design of the LG

SIGNATURE OLED TV W.

< Picture-On-Walldesign >

In designing theLG SIGNATURE OLED TV W, LG started with a TV that featureda screen,a speaker system and a separate circuit boxthat resembledan external set top box.After various design simulations, thiseventually evolved into the current system with ascreen and the W-Station. This design concept was seen as the best option for offering users an immersive viewing experiencewhile emphasizingboth essential media elements– visual and audio.As a result of the separation design concept,the wall-mounted LG SIGNATURE OLED TV Wmeasuresin at only 3.85mm in depth for the 65-inch model – roughly the samewidth as three stacked credit cards, while they are placed flush against the wall.

< LG SIGNATURE OLED TV W’s depth is 3.85mm when attached against the wall >

Separation of Screen and Circuits

While measurements of other TVs specify where to find “the thinnest part of the screen”, LG SIGNATURE OLED TV W has made this term unnecessary with its unique design solution found in the W-Station. The W-Station houses a number of vital electronic components and empties the back space of the screen, helping the TV seamlessly sit flat on the wall. With thiscircuitry-freedisplay, the W7 adds a minimalistic flair a living room, accentuating all the other aesthetics ofthe interior décor.

<The W-Stationcontains all the circuits and ports for the LG SIGNATURE OLED TV W >

Capable of delivering immersive Dolby Atmos sound, LG SIGNATURE OLED TV W’s W-Station also helps put viewers inside the action with rich sound that fills the entire room. Even the space overhead is bathed in powerful, moving audio that flows seamlessly around the audience. Dolby achieves this degree of precision by isolating the relative location of each sound to create incredibly intricate audio that is as rich and multi-layered as the real world. In addition, the W-Station is home to all the ports needed for your ultimate home entertainment system.

The LG SIGNATURE OLED TV W also implements new technology inits connection cable. This extremelythin cable transmits a range of signals from various ports to connect the LG SIGNATURE OLED TV Wto external devices, smart TV inputs, broadcast and audio signals, and even the screen’s power source. During the design process, LG engineers strove to find the best cable material and considered every aspect including its appearanceand versatility. LG designers and engineers worked hand-in-hand, day and night, to make the final decision for the ribbon cable’s final material.

Challenges to Make More Compact Design

One of the most difficult things when making a new TV is laying the groundwork for an entirely new structural configuration. For example, every time the TV became 1mm thinner, the display configuration had to be re-arranged from scratch in order to deal with the decrease in allotted space. This meant that in order tocreate the thinnest TV yet, designers had to be on the same page with circuitry engineers and the manufacturing team at every step of the design process.

< The pinnacle of television design >

The LG SIGNATURE OLED TV W embodies the company’s incessant drive to bring about innovation in design, which is intended to provide consumers around the globe with the ultimate viewing experience and an impactful aesthetic.The pinnacle of television designis the LG SIGNATURE OLED TV W, as it sets the new design standard which other manufacturers will try to catch up with.