Darwiche Worldwide Legacy Appoints Soraya Benbada As Worldwide Marketing Director

Darwiche Worldwide Legacy (DWL) has announced the appointment of Soraya Benbada as the worldwide marketing director. Taking up her position with immediate effect, Soraya will oversee all the marketing activities of DWL’s corporation of businesses including Jannah Hotels & Resorts, Andalus Hotels & Resorts, Al Dar Darak, Jannah Housekeepers, The Laundry Clubs and Prime Drive.

Of Moroccan origin, Soraya started her career in the UAE with Jannah Hotels & Resorts as a brand manager in 2015.

She came from Casablanca, where she took up a Master’s degree in Marketing after discovering her passion for luxury brands and understanding their stories which evolved in an elaborate network of beliefs about the indispensable role of marketing in the business world.

Living between Casablanca and Tokyo gave her broad exposure to multiple fields and cultures, and allowed her to be proficient in five international languages. With her new role, Soraya is dedicated to take on the gargantuan task of cluster marketing and ultimately conquer the world together with DWL as the company expands outside the UAE.