(MENAFA) reports exceptional results in the 4th Middle East Franchise Expo

The Middle East and North Africa Franchise Association reported exceptional results at the recently concluded 4th Middle East Franchise Expo held at Jumeirah Beach Hotel, Dubai, UAE.

The opening ceremony was lead by Dr. Khalid Alsharfa, Chairman of MENAFA, Mr. Atiq Juma Faraj Nasib, Vice President, Commercial Services of Dubai Chamber, and Mr. Abdullah Al Ghamdi representing Federation of GCC Chambers.

MENAFA recorded over 50 brands engaged in the two-day event coming from the UAE, other parts of MENA region, Asia, Cyprus, Croatia, US, Canada, and UK.

Over a thousand visitors from different industries and private and government sector has attended the exhibition to meet their right partner, and to gain insights in franchising from franchise professionals and experts in the conference.

On the sides of the Expo, MENAFA has announced the winners of the prestigious MENAFA Franchise awards in 8 Categories: Best International Franchise Brand – Vapiano, Best MENA Franchise Brand – Zataar W Zeit, Best MENA Multi-Brand Operator – Al Madani Group of Companies, Best Saudi Franchise Brand – Burgy and Steaky by Dar Juwanah Group, Best Service Franchise Brand – ASTECO, Best Franchise Consultant - Mr. Murad Al Nasur, Best Franchise Media Coverage – CNBC Arabia, Best Franchise Magazine – Al Franchise Magazine.

Special Award of Appreciation has also been awarded to Realty One Real Estate Development as Best Environment Friendly Project, Dubai Chamber of Commerce and Industry and Federation of GCC Chamber of Commerce for supporting the annual franchise expo.

“The Middle East Franchise Expo – an annual flagship event of MENAFA has grown tremendously during the last 4 years which has been continuously patronized and supported by local and international brands. We are also grateful of the support we are receiving from various government bodies – Dubai Chamber of Commerce and Industry, Dubai Association Center, and Dubai Tourism, and the Federation of GCC Chamber of Commerce,” said Dr. Khalid Alsharfa.

“We are certain that the franchising industry has a great potential not only in the UAE but also in the entire MENA region, hence we organize the 4th Edition of the premier franchise expo to encourage companies and investors to expand their business through franchisingand we are pleased with the feedback from both exhibitors and visitors alike”, Dr. Alsharfa added.