Serta launches new sleep system at The Hotel Show

Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in the Middle East, will launch Serta’s iComfort sleep systems at The Hotel Show, a leading hospitality event in the region. From September 18 to 20, Serta will showcase the iComfort range of mattresses, the brand’s answer to the industry’s demand of a memory foam mattress. The mattress is very popular in the US and has received excellent reviews from a huge base of satisfied customers and retailers. Described as “the most advanced sleeping system to date” because of the innovative technology used to manufacture the product, the mattress suits even the most sensitive sleepers. IComfort sleep systems’ standout features include the use of Triple Effects Gel Memory Foam, a gel infused memory foam which serves three purposes – pressure point relief, support for spinal alignment and temperature regulation; the Cool Action Gel Memory Foam, Serta’s original gel memory foam that employs tiny gel beads for specialized support, pressure relied and thermal dissipation; and the EverCool Plus Memory Foam which provides cradling support to the body while also maintaining adequate heat dissipation. Serta’s iComfort sleep systems uses the TempActiv Technology, a two-part mechanism which uses millions of temperature regulating gel beads enabling the mattress to take heat away from the body and dissipate it effectively while also boosting support and a cover material that provides a cool surface for a superior cooling throughout your sleep. Sundar Rajan, CEO, Dubai Furniture Manufacturing Company, said: “This year, we are proud to bring the latest innovative product from Serta mattress, the iComfort sleep systems, the most talked about technology in US mattress industry. IComfort mattress models come with varying degrees of firmness to cater to the needs of various customers.” Established in 1993, DFMC produces Serta brand of mattresses that measure up to the highest standards of quality and meet the most demanding customer criteria. DFMC uses the latest marketing acumen and state-of-the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East.