UAE group Tharaa launches new interiors firm

UAE-based business conglomerate Tharaa Holding said it has launched an interior solutions company ‘Practical Furniture’ that specialises in elegant and innovative space saving furniture and interior solutions catering to the design and functional needs of the UAE market. Practical Furniture has successfully started providing a wide product range including space saving furniture, hidden mini-kitchens and Italian modular furniture for residences, hotel apartments and hotels, said a statement from the company. The innovative product range is also suitable for guest hospital beds, military accommodations, student dorms and staff accommodations. Practical Furniture provides an outstanding opportunity for real estate developers, hotel operators and property owners to better utilize, and add significant value to any given space, said a top official. "Through our long-standing experience in the real estate industry, we’ve identified a trend towards developing smaller apartments and villas with an additional challenge of keeping such properties multi-functional, trendy and stylish, all at the same time," remarked Tariq Ramadan, the founder of Practical Furniture. Therefore, we’ve explored the world for quality solutions that can address these challenges and the result was the launch of Practical Furniture. We are confident that our smart interior solutions will help property owners, real estate developers and hotel operators to increase the usability and functionality of a given space," he stated. Practical Furniture is now aiming to reach out to a wider audience through its e-commerce website. Plans are underway to set up a virtual showroom to showcase the different products and demonstrate their stylish designs and exceptional quality