Saudi firm unveils new decorative paint range

Saudi-based Middle East Paints Factory has chosen the Gulf Interiors expo, the Northern Gulf's established annual showcase for luxury interiors, design and furniture being held in Bahrain, to launch three new decorative paint ranges – 3D, Bella and Rita. Founded in 1993 as part of the Balahmar Group of Saudi Arabia, Middle East Paints is a leader in industrial, decorative and construction paints and has ISO and Saso 2008-9001 certifications. Unveiling the new products, the company said the 3D and Bella lines come in regular and glittery Plus types and in many different shades – 16 for 3D and over a 100 for Bella. However, its other range Rita is unique because its metallic colours give a special wave effect, it stated. All ranges are meant to meet new trends in interior paints and give a special effect finish, explained Moataz Al Mahdi, the sales manager of the Jeddah-based company. At the show, the company is also promoting construction paints and wood paints from its main Middle East brand, as well as the Classic, Racket, Mepco and Maxtra brands, he stated. A specialist in the field of industrial, decorative and construction paints as well as wood paints and paste products, Middle East Paints Factory boasts seven production lines with a production capacity of 60 tonnes per day. The company, which has relocated its factory to a sprawling 10,000-sq-m area in Jeddah Industrial City, boosted its production capacity last year. As part of its regional expansion strategy, the company plans to open a manufacturing facility in Bahrain, stated Al Mahdi. Middle East Paints Factory has introduced a number of new products into the market such as wood varnish, glaze, and a variety of eco-friendly paints including water-based decorative coatings, special-effect coatings for interior decor and solvent-free epoxy products, said Ali Omar Balahmar, its general manager. "We have made significant investments in equipping our factory with the latest technology in paint production and testing facilities such as quality control and research and development laboratories and state-of-art machinery, besides recruiting qualified staff with wide experience in the paints sector,"