UAE sees huge benefits from pavilion at Hannover Messe

The UAE economy will receive significant benefits as a result of putting up a national pavilion at Hannover Messe, according to Emirati industry leaders and economy officials. The 70th edition of the Hannover Messe, which opened yesterday (April 24) will run till April 28. Ali Al Ahmed, UAE Ambassador to Germany, said: "The UAE’s participation in Hannover Messe, the largest industrial exhibition in the world, is a reflection of the strong historical strategic and trade relations with Germany.” The UAE is Germany’s largest trading partner in the Middle East and North Africa region, with bilateral trade that amounted to €15.52 billion in 2015, equivalent to 30 per cent of the total regional trade with Germany. Al Ahmed continued: “Today, Germany is a leading country when it comes to the industrial sector, and Hannover Messe will serve as the best venue to learn about the recent developments in this sector from Germany and around the world. It will also showcase the booming progress being made in the UAE’s industrial sector, in line the UAE Vision 2021." Abdullah Al Saleh, Undersecretary of the Ministry of Economy, spoke of the importance of advancing bilateral and mutually beneficial trade agreements in pursuit of global socio-economic growth. “Hannover Messe provides a premier platform for promoting partnerships and new business models for the industrial sector of the future. The United Arab Emirates looks forward to the wealth of knowledge, advanced technologies and best industry practices awaiting its participants. We are also eager to strengthen existing affiliations with the industrial trade and form new ones that complement our growth strategy,” he said. The UAE cabinet recently announced a six-pillar plan to advance and lead the adoption of Fourth Industrial Revolution technologies. The plan includes close collaboration with the World Economic Forum in efforts to produce an advisory council solely committed to advancing revolutionary technologies on a world-wide scale. Ali Majed Al Mansouri, chairman of the Department of Economic Development – Abu Dhabi, said: “Hannover Messe is the world’s largest annual event for industrial technology and manufacturing, which represents a significant amount of national economic development as we move towards a diverse post-oil economy. The manufacturing sector accounts for roughly 13 per cent of our non-oil GDP, and is a rapidly growing field that will help boost our efforts to lead the Fourth Industrial Revolution. Our presence here this week will help cement the UAE’s role in these exciting developments.” With some 6,500 exhibitors and 250,000 visitors, Hannover Messe is a unique platform raising awareness about some of the most cutting-edge industry manufacturers and business services in the UAE, including leading free zones. The UAE Pavilion at Hannover Messe is organised and hosted by the UAE Ministry of Economy and the Department of Economic Development – Abu Dhabi, and representation this year consists of 15 organisations, from industry specific manufacturers to major economic and government entities. Government entities exhibiting at the UAE Pavilion this year include the Environment Agency – Abu Dhabi, the Abu Dhabi Chamber of Commerce & Industry and Sharjah Chamber of Commerce & Industry. Other exhibitors include Strata, Abu Dhabi Ports, Emirates Global Aluminium, ZonesCorp, Dubai Multi Commodities Centre, as well as Dubai Airport Freezone, the Industrial Development Bureau and Abu Dhabi Business Centre. The country’s up-and-coming SMEs are represented by Control Contracting & Trading Company, EEKMASEC and Excellent Fire & Safety