Shangri-La Hotels launches app

Shangri-La Barr Al Jissah Resort & Spa and Shangri-La Al Husn have revealed the launch date of a new mobile app at its resort in Muscat to enhance guest experience at Arabian Travel Market (ATM) 2017.

Shangri-La Barr Al Jissah-Al Husn general manager Milan Drager said at the press conference: "As a guest when you check in, you can download the app and we can communicate with you during your stay at the resort from July 2017 onwards."

Through the app the hotel can share ongoing promotions, restaurant opening hours, spa facilities and other leisure details like turtle hatchings and watersport.

"Digital marketing is becoming more and more important for our industry. Most hotel now don't give out physical key cards anymore. Everything is now digital with mobile key cards on your phones or iPads," Drager added.

"With the app we can define guest experience. We see the app as an evolution and it's important to invest in customer engagement and personalisation," Drager added.

Shangri-La Hotels and Resorts is working on improving guest journey throughout its website.